Indigenous Wheel Co. was founded with the idea that wheels should be light, fast, and enduring. Built to stand up to the rigors of racing and training, our wheels will make the ride. Whether you’re looking for a set of custom race wheels, a hardier set for commuting, or anything in between, we have you covered.

In addition to custom wheels, Indigenous Wheel Co is a full-service repair shop – a true “one stop shop.” From commuters who need simple solutions, to racers that want that edge on the course, we can provide additional input on repairs to help get you back on the bike and make every ride a great one.


With over fifteen years of experience working in local bicycle shops, as well as in other facets of the cycling world, Joey has made a name for himself as both a knowledgeable and enthusiastic mechanic, and as a competitive racer. He brings a trained eye to every project, with innovative ideas and build suggestions to meet the needs of each rider as an individual. Joey’s sense of detail has no limit. He can help scrub grams throughout a race build, provide a wealth of customization options for your classic cruiser, or even make your child’s stroller impervious to flats.

Joey’s love of riding and racing allows him to stay in-the-know on new products and developments in the cycling world. He doesn’t just read about new components, he rides them (well, as many as he can) and provides the best feedback he can so cyclists of all disciplines can make informed choices. Joey is at the shop during (and beyond) normal business hours, and enjoying butt-on-bike time in his off hours.


Every bike shop has their behind-the-scenes team that makes the business run smoothly; Kelsey is that team. She plays the role of three employees and manages the finances, the marketing, and the mechanic. She has even been known to help build a wheel or two. She has been involved in the company since day one, making sure all the i’s were dotted and the t’s were crossed. Outside of the shop, she is the Team Coordinator for the Indigenous Wheel Co. Factory Racing Team, ensuring that all team needs are taken care of on and off the course. Without Kelsey, there would be a very stressed mechanic.

Kelsey enjoys running reports in Quickbooks, editing blog posts, racing cyclocross, and developing her mountain bike skills.


Filling out the Indigenous Wheel Co. trifecta is Tesla, CNO (Chief Napping Officer) and semi-professional greeter. In the warmer months, she displays her dedication to cycling by licking the strangely hairless calves of the regulars. In the cooler months, she shows off her vast coat collection and curates her “struggling and starving artist” aesthetic to further her continuous search for snacks. Tesla has been named IWC’s Employee of the Month for the past thirty-two consecutive months.